The online property market has exploded in the past 5 years, and become highly competitive. We worked with Globrix.com probably the fastest-growing property portal to maximise their traffic acquisition from Google. With an excellent strategy already in place we aimed to achieve even more by applying our "zero-tolerence" SEO approach leaving no stone unturned.
Globrix.com is an amazing website. Owned originally by News International and launched to compete with established traditional property portals such as RightMove, FindaProperty and PrimeLocation, Globrix took a new approach to both the business or property listings and to the on-site experience. Listing are free to estate agents, with only premium ad space attracting a fee, and the user experience differed completely from what went before, using advanced AJAX presentation and a faceted search criteria to enable the user to narrow down or expand thier property search by setting their criteria according to price sliders, or whether or not the property has a balcony.
This innovative approach quickly received a warm welcome from house hunters and the site rocketed in popularity. The dynamic interface features of their AJAX approach arguably presented some issues for SEO and we were called in to investigate how they could attract even more traffic from search engines, especially Google. An under-the-hood look from our chief SEO guru Kevin Ruston showed a number of areas where Globrix could build on the steady traffic success they were already achieving.
An SEO strategy report was provided and after discussion of the pros and cons of each item the Globrix team were able to set about implementing the changes.
Vertical Market Expertise
Each vertical market whether it be real estate as in this case, media or automotive presents in own opportunities and challenges, and we pride ourselves in having experience in most verticals, giving us an understanding of the keywords and search patterns used. See our full clients section for details of other Real Estate projects and our other vertical where we have rich SEO experience.
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We work with businesses large and small to maximise their online presence using functional content-managed web sites with class-leading design and usability qualities, together with full use of search engine and social media channels.